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The Challenge

Our client wanted to strengthen customer engagement over the summer holidays with a campaign that resonated with both parents and children. The aim was to create something creative, competitive, and memorable that would keep the brand front of mind across social media.

Our Approach

We began by reviewing the client’s existing promotional merchandise to understand what was already performing well. From there, we developed a fresh concept designed to spark participation and creativity — a “Design Your Own Soft Toy” competition.

Children were invited to submit their own soft toy designs, with the winning concept brought to life as an exclusive branded product for the following year’s merchandise range.

The Impact

The campaign was a huge success! Everyone got involved and it encouraged real engagement from families, created a meaningful emotional connection with the brand, and resulted in a unique promotional item that truly stood out. By involving customers and their children in the creative process, the brand-built loyalty in a way that felt personal, purposeful, and lasting.