Latest Posts

Client Brief

A top Premier League football club challenged us to create exclusive branded merchandise-the kind of memorabilia that money simply can’t buy. The goal: to craft something truly original, sustainable, and emotionally resonant for their most loyal fans and partners.

Our Creative Solution

We turned to the club’s discarded boots, kits, and training gear, breathing new life into what would otherwise be waste. Our team of designers and makers saw potential in every scuff and stitch.

In one standout piece, we dissected a pair of worn football boots down the middle-transforming them into what we called “football hides.” These were then stretched across a custom aluminium frame using 16 pairs of colour-coordinated boot laces, creating a striking visual that blended sport, art, and storytelling.

The Result

The final product was more than just merchandise-it was a one-of-a-kind art installation. A tactile, emotional tribute to the game, the players, and the fans. It embodied the spirit of the club and the creativity of Hackin.

This project didn’t just meet the brief—it redefined what branded merchandise could be: sustainable, meaningful, and unforgettable.

Hackin: Where creativity meets craftsmanship.